My goal is to deliver a useful, clear and process-driven marketing communications strategy that stays within your resources yet also meets your business objectives…refreshing marketing for business growth.

assess

When it’s time to assess your differentiation in the market
Here are just a few of the areas we may discuss:

  • Audit of past and current marketing/communications efforts
  • Past and current customer care
  • Future customer acquisition
  • Channels, partners and competitors

 

evaluate

When it’s time to evaluate your marketing efforts and identify what is truly working
Here are just a few of the areas we may discuss:

  • Brand recognition
  • SWOT Analysis
  • Product and service life-cycles
  • Research to confirm the assessments and evaluations
  • Marketing brainstorming sessions as needed

 

plan

When it’s time to prioritize your marketing resources to meet your business goals
Here are just a few of the areas we may discuss:

  • Vision, brand and strategy alignment
  • Value propositions
  • PR/communications
  • Internal communications
  • Budgeting
  • Customer segments and pain points
  • Partnership strategy
  • Structure and systems to measure results
  • Proactive vs reactive approach to opportunities
  • Day to day activities and tactics defined by a strategy
  • Mergers and acquisitions